For anyone who has ever used an email marketing platform like MailChimp, MyEmma, or any other, the thing that is really missing from the communication campaign tool is reporting.
I know you can go into each email and see the entire list of emails including delivery status, open and click info - AT THE INDIVDIUAL ACCOUNT level, there is no way to look at the open and click rates for or individual blasts or trend over time.
Part of the job of those of us who routinely send messages to our neighbors is to see if the messages are getting through, being read and being acted on.
Level 1 - Give a summary count at the top of the email results when I open that blast: SENT / DELIVERED / OPENS (w/%) / UNIQUE OPENS (w/%) / Clicks (% of Opens) / Unique Clicks (% of Unique Opens)
Level 2 - Provide a dashboard of the same results as above but so that I can look at the last 10 or 20 blasts and see if I have a trend
Level 3 - Provide some sort of trendline tool